International business development, consulting, marketing and
We focus on companies
which own a branded product, service or technology that are planning to
launch into the European market.
We place a particular
emphasis, and are actively seeking companies which plan to promote
new and innovative marketing concepts, products and services to
We identify the
local opportunities and provide the marketing options, plan, expertise and
solutions for development. We design comprehensive marketing
strategies and campaigns tailored to our clients needs, scope and
degree of involvement.
We can also explore
options ranging from partnering in the brand promotion aspects, to
simply finding an export market for your product or service
If you have a valuable
product or service but are not ready to launch in a new market, we
may be interested in promoting it by initiating an
export/import trade activity. We can assume full ownership of the
marketing, distribution and sales activities.
We provide business
planning, marketing and sales service components such as market
research and competitive analysis and positioning that include:
Definition of the
contractual scope of the project, creation of business plans
including research and estimation of business costs.
execution of key parts of the planned marketing strategy and
campaigns, directly or in collaboration with our partners.
Oversight of the
enactment of contracts and implementation of contractual terms with
service providers and subcontractors.
Part of our research, we offer our clients the most adequate choices
in business planning, marketing, distribution and sales.
We connect with
players in the local market with a proven track record in
distribution and sales in the targeted market segments.
We evaluate the
competition and map the key players
- products, services
and pricing structure
networks and sales channels
- their promotions and
We understand the
local customer culture.
- We can help
customize products (including packaging and literature) in order to
obtain the maximum impact and design the most effective
Our commitment to our
We dedicate a significant amount of
development time and resources to our clients
that are in the final planning
phases of their European market penetration strategy, are
interested in using our company for franchising abroad and are
actively involved in promoting and supporting the launches of
their product and/or service brands to Eastern-Europe.
implies a strategy model that provides for a starting point in
the local geography of one of the Eastern-European countries,
such as Romania.
We allocate a substantial amount of marketing
resources as well, for the promotion of brands that make the
subject of import and procurement activities only, without an
active involvement of the brand owner, other than by product
pricing and optionally, a general marketing agreement with our
Thus we acknowledge that in certain cases a moderate-risk
proposition would be an initial engagement in the form of a test
marketing or pilot program.
If proven successful, this could be a planning contingency, or
a preferred path leading to a business presence and
incremental expansion into the foreign market.
Copyright © 2006 - Anfera Com, Ltd. - All Rights