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Eastern-Europe

Global economy - Local competition, business culture and customer experience

European Union

With the accession of Romania and Bulgaria, as of 2007, European Union is comprised of 27 countries (EU 27).

EU population edges close to 495 million people.

> Target markets

Our target markets for consulting and advertising are the countries of Eastern-Europe.

Our target market for product and service promotion, marketing and distribution is the country of Romania, where we operate at national level within several domestic segments and sectors.

Market segments and sectors we focus on:

Brand product marketing in selected target sectors such as food and nutrition, beauty, personal and health care.

This activity is supported by our local distribution system serving the retail industry, supplemented by our distributor and logistics network partners which enable us to reach a national distribution level.

Mass market consumer product marketing and sales, with a focus on personal care and household appliances.

We work with our distributor partners to sell into the major national retail channels. We are active in product sourcing abroad, as we are seeking to establish direct links with foreign product manufacturers, towards the import and distribution of OEM consumer products.

Service and brand promotion and franchising.

We target the food - HoReCa and catering segments. We also act as agents on the Romanian franchising market.

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