Benefits of launching
in Eastern Europe - a business and consumer market perspective
After decades marked
by centralized economies, social restrictions and market
limitations, the current decade in Eastern-Europe is characterized
by increasing prosperity and an explosion of demand for a variety of
products and services.
A number of major international business, industry and interest
groups, ranging from major retail chains, to global financial
institutions, to real estate and construction development
corporations, have found a fertile ground for expansion, competing
in the rush to open new business ventures, development centers,
major retail locations, shopping centers, malls, etc.
Increased general population standards of living and new consumer
affluence brought a new set of expectations and standards of quality
to the Eastern-European nations.
Coupled with a fundamental consumer selectivity and recognition of
brand names, these factors make the Eastern-European market an
attractive product and service expansion target within Europe.