|
Global
economy - Local competition, business culture and customer experience
Romania |
 |
Romania and Bulgaria
are the newest two EU members,
as of 2007.
Romania is the second
biggest Eastern-European market after Poland and the 7th most
populous state in the EU 27.
As a fresh EU member
Romania could be a target of choice for a product or service promotion
pilot program.
Our consulting and
marketing services can be your venue for opening and using existent
distribution and sales channels available in Romania.
|
 |
With a population of
22 million (2005) Romania is the second-largest domestic market in
East-Central Europe after Poland. |
|
Romania's integration
in the European Union brings the EU economic, administrative and
legislative framework together with a comprehensive program of
structural EU funding. |
|
A number of business
and industry groups, professional associations - most recently
(January 2007) a major German industry association - announced their
intent to invest in Romania in key sectors such as infrastructure,
education, public administration, recognizing the need to add
support to Romania's high potential for growth. |
|
Business structure and
processes approaching western standards. ISO standards becoming
prevalent across industries. |
|
Real growth rate: 7.1%
(2005), forecasted between 5.5 - 7% for following years (2006,
2007). This is typical of Eastern-European countries as high growth
markets. |
|
Uniform corporate and
personal income tax structure (for most tax profiles fixed at 16 %),
VAT of 19%. |
|
Current consumer
credit levels in Romania are 2-3 times lower than Poland, Hungary
(2006). |
|
A significant
percentage of its population is working abroad and investing back
home, further boosting the local economy. |
|
|
A few known consumer brands
represented in major locations, shopping centers and malls in
Romania.
|
High end apparel
- Guess, Calvin Klein, Ralph Lauren, Polo Garage, Tommy Hilfiger,
Zara, Nike, Adidas, Puma, Converse, Leonardo, Columbia Sportswear,
Dockers, Timberland, etc. |
|
Coffee shop chains
- Gloria Jeans. |
|
Jewelry -
Cellini. |
|
|
 |
 |
| |
|
Copyright © 2006 - Anfera Com, Ltd. - All Rights
Reserved
|
|
