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Romania

Global economy - Local competition, business culture and customer experience

 

Romania

Romania and Bulgaria are the newest two EU members, as of 2007.

 

Romania is the second biggest Eastern-European market after Poland and the 7th most populous state in the EU 27.

 

As a fresh EU member Romania could be a target of choice for a product or service promotion pilot program.

 

Our consulting and marketing services can be your venue for opening and using existent distribution and sales channels available in Romania.

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With a population of 22 million (2005) Romania is the second-largest domestic market in East-Central Europe after Poland.

 

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Romania's integration in the European Union brings the EU economic, administrative and legislative framework together with a comprehensive program of structural EU funding.

 

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A number of business and industry groups, professional associations - most recently (January 2007) a major German industry association - announced their intent to invest in Romania in key sectors such as infrastructure, education, public administration, recognizing the need to add support to Romania's high potential for growth.

 
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Business structure and processes approaching western standards. ISO standards becoming prevalent across industries.

 

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Real growth rate: 7.1% (2005), forecasted between 5.5 - 7% for following years (2006, 2007). This is typical of Eastern-European countries as high growth markets.

 

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Uniform corporate and personal income tax structure (for most tax profiles fixed at 16 %), VAT of 19%.

 

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Current consumer credit levels in Romania are 2-3 times lower than Poland, Hungary (2006).

 

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A significant percentage of its population is working abroad and investing back home, further boosting the local economy.

 

 

A few known consumer brands represented in major locations, shopping centers and malls in Romania.

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High end apparel - Guess, Calvin Klein, Ralph Lauren, Polo Garage, Tommy Hilfiger, Zara, Nike, Adidas, Puma, Converse, Leonardo, Columbia Sportswear, Dockers, Timberland, etc.

 

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Coffee shop chains - Gloria Jeans.

 

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Jewelry - Cellini.

 

   

   

   

 

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