Launching and
expanding in Romania
Procter
& Gamble
Procter & Gamble Co is planning
regional procurement center in Romania
September 7, 2005
- Bucharest,
"Procter & Gamble Co is planning to open a regional procurement
center in Romania which will serve company operations in Western
Europe.
This will be
co-located with P&G Marketing Romania SRL in its Bucharest office
and will employ around 40 people. They will handle the transactional
and daily management purchases with focus on indirect purchases.
This comes after thorough investigations conducted in several
locations in Europe and it is the proof of the increased competence
of the country into the area of off-shoring. The skilled workforce,
the foreign language proficiency and the general prospects of the
country were among the main factors that contributed to the
decision."
Johnson
& Johnson
Splenda low calorie sweetener
launches in Romania
October 3, 2006 - Bucharest,
"After being successfully marketed and sold in a large number of
countries, Splenda® is now available in Romania.
Splenda - made from sugar, tastes
like sugar - has a 10 time lower calorie count than the same sugar
quantity and comes in granule and tablet retail packets. Splenda's
main component is Sucralose, which in its liquid form is 600 times
sweeter than sugar. Splenda® Brand sucralose is an ingredient used
in a large number of commercial food recipes and present in over
4000 food products worldwide. The marketing contract for Romania was
awarded to Lowe & Partners, a subsidiary of Lowe Worldwide. Splenda
is a McNeil Nutritionals product, part of Johnson & Johnson group of
companies. Other McNeil Nutritionals brands are VIACTIV®, LACTAID®
and BENECOL®"
